Sunflower campaign receives overwhelming support | Norfolk Constabulary

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Sunflower campaign receives overwhelming support

Sunflower campaign

Sunflowers have been blooming across Norfolk after the emergency services sunflower campaign received overwhelming support.

Working together with the East of England Ambulance Service, Norfolk Fire and Rescue Service and other public service partners, Norfolk Police launched the Sunflower campaign to spread some positivity and happiness during lockdown.


To complement the NHS Rainbow campaign and to demonstrate how the blue light services and other agencies have been working together to help protect and support the NHS during the Covid-19 crisis, communities were encouraged to display sunflower creations in their windows. 


Homes which were seen displaying their sunflowers by officers whilst on patrol received sunflower seeds through the door which could be planted.
More than 45 thousand sunflower seeds, donated by Woodgate Nursery in Aylsham and the Co-op, were distributed to homes across the county and sunflowers have been seen blooming across villages and towns. 

Schools across Norfolk also got involved with hundreds of children creating bright sunflower displays.

Assistant Chief Constable Julie Wvendth said: “The sunflower campaign was launched to show our gratitude to our local communities who listened to the Government guidance to stay at home in order to help protect the NHS and save lives during lockdown. We wanted to say thank you and show solidarity for the stay at home message in support of the emergency services and all key workers.


“So, we asked communities to create sunflowers which they could display alongside their rainbows as a symbol of hope for the future, whilst giving them something to look forward to by watching their sunflowers grow – and we have been overwhelmed by the response. 


“I would like to thank all of the businesses who donated sunflower seeds to the campaign and to the hundreds of people who have sent us pictures of their beautiful creations. I have loved seeing them all.


“As we continue to move through the next phases of social distancing, the sight of sunflowers growing across the county serves as a reminder of the community’s ongoing support of the NHS, Emergency Services and key workers during the current pandemic and is a symbol of hope for the months ahead.”


Norfolk’s Police ad Crime Commissioner, Lorne Green, said: “As well as recognising and showing appreciation for the efforts of key workers, including our emergency services, during the pandemic, the sunflower campaign has helped spread some positive cheer and sunshine across the county during these challenging months. 


“It’s been a delight to see the sunflower artwork popping up in windows and on social media and, with many thousands of seeds distributed around Norfolk, we now get to enjoy the sight of these happy flowers blooming and thriving - a reminder of how our county’s communities have stood together even when they have had to remain apart.” 

Andrew Barlow, Community Response Manager for East of England Ambulance Service NHS Trusts (EEAST), said: “We are very pleased to have supported this very worthwhile campaign that has given a great deal of pleasure and interest to the people of Norfolk.”


Norfolk’s Assistant Chief Fire Officer Tim Edwards said: “Our staff were pleased to get involved in this project and enjoyed seeing the efforts of our local communities when we were out and about in our daily work. Norfolk has really pulled together during this pandemic and we have seen some wonderful examples of community spirit. We are pleased that the sunflowers added a touch of brightness during a difficult time for all.”